inCruises adds land trips and river cruises

inCruises expanded beyond ocean cruises at its first THE Global Convention in Belgrade, Serbia, unveiling inTrips land vacations and new river cruise access through AmaWaterways and Emerald Cruises. The move broadens how members can use rewards and positions the company as a fuller travel service starting in late 2026.

Why it matters: - inCruises is widening its offer beyond cruise bookings into a broader travel platform. - The new products give members more ways to use Reward Points across land vacations, river cruises, hotels, resorts and tours. - The expansion could make membership more useful year-round, not only when booking a sea cruise.

What happened: - inCruises announced two new travel categories during its first THE Global Convention in Belgrade, Serbia, over the weekend. - The company introduced inTrips, a curated multi-day land vacation product. - inCruises also added river cruises through partnerships with AmaWaterways and Emerald Cruises. - The first inTrips launch will begin in Dubai, the company’s historically most popular destination. - First inTrips trips are expected to become available in late 2026.

The details: - inTrips is designed to package lodging, transfers, transportation, sightseeing, tours, excursions, attractions and free time into one planned itinerary. - The initial inTrips collection will include 5-day and 7-day trips. - Early options will include Dubai-only itineraries and a Dubai + Abu Dhabi + Ras Al Khaimah route. - The Dubai lineup will include a hop-on hop-off tour with Burj Khalifa access and a desert safari with dinner. - Separate 7-day itineraries will include Abu Dhabi excursions. - inCruises said the inTrips pricing will be 17% below the retail price of the full trip. - Members will be able to use Reward Points for up to 50% of qualifying bookings, with the potential to reach 100% using All Reward Points and qualifying Elite Travel Benefits. - River cruise access will cover routes and destinations in Europe, Asia, Africa and South America. - The listed waterways include the Danube, Rhine, Seine, Rhone, Douro, Mekong, Nile, Chobe and Magdalena.

Between the lines: - The launch signals a shift from a cruise club model toward a broader travel membership business. - inCruises is also trying to make its rewards currency more flexible by extending it beyond sea voyages. - The company’s choice to start in Dubai suggests it is leaning into a proven destination rather than testing a new market. - Partnering with established river cruise brands gives inCruises instant credibility in a category that depends heavily on route quality and operator reputation.

What’s next: - inCruises plans to add more destinations and regions to inTrips as the category develops. - The company’s wider product mix is expected to keep expanding as it grows globally. - Travelers should expect the first inTrips departures in late 2026.

The bottom line: - inCruises is moving from a cruise-focused club to a broader travel ecosystem, with land tours and river cruises now part of the membership value proposition.

The details: - The company said the new products expand the range of travel options available through membership to its broadest level since its 2016 founding. - inCruises membership now includes ocean cruises, river cruises, inStays hotels and resorts, inTours personal tours and events, and inTrips land vacations. - inCruises said members can access major cruise lines worldwide through its ocean cruise offering. - The company said its platform is available in 17 languages. - Since launching in 2016, inCruises has planned more than 770,000 trips and offered nearly 200,000 cruise, hotel and resort options worldwide. - The company said it also supports Mercy Ships and other humanitarian initiatives. - More information is available on the company's Instagram page.